While the data indicates that this expansion into popcorn sales would likely garner some consumer interest, it also shows that consumers’ loyalty to established supermarket brands could prove to be a challenge for AMC. Fifty-nine percent said they never eat popcorn at the mall.ĪMC’s upcoming popcorn side business is seen as a way for the embattled theater chain to make some extra cash without having to rely on the increasingly fickle theatrical business. Though AMC said they will offer its popcorn at some mall kiosks, most Americans don’t consider popcorn to be much of a mall snack.Meanwhile, 20 percent said they “almost always” eat popcorn when watching a movie or TV show at home. Nearly half of consumers (45 percent) said they “almost always” eat popcorn at movie theaters, while another 26 percent said they sometimes do.
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